Branding – Moulton Museum

Moulton Museum

Core Branding Book

WHO IS MOULTON MUSEUM

The museum actively archives, restores, and preserves Orange County historical artifacts. This includes farm implements and buggies to documents, artwork, and images of the period. The Moulton Family Foundation is committed to sharing its collection with the public. Expanding the collective understanding of the ranching era and its lasting impact on the economic, social, architectural, and cultural fabric of Orange County is at the core of the Moulton Museum’s mission.

MOULTON MUSEUM MISSION

We archive, exhibit, educate, and create dynamic events to encourage visitorship to the museum with our partners.

MOULTON MUSEUM VISION

We operate to inform and include new narratives in local Orange County history. We seek strategic partners to increase our capacity.

Logo

Moulton Museum logo was influenced by livestock brandmarks that were used on the ranch. Today, the double M design is used for our institution.

The Primary Logo should be used at all times when able.
It must always be straight and never tilted.

The signature should be allowed a clean and visual separation from all other elements. Twenty percent (20%) of the height of the Moulton Museum logotype serves as a measurement for minimum clear space around the entire signature. This space indicated for the signature, should be flat in color (preferably black when signature is fullcolor, as shown here) and unpatterned, clear of type or any other elements. With or without tagline the same black space should apply.

Typography

Moulton Museum is aware of the need for global consistency in copy in both internal and external publications. There is a defined hierachy and usage of typefaces. Use our two standard fonts for digital design and printed materials.

Header Font

Body Font

Memphis

All company copy (e-mails, letters, postcards, etc.) should be presented in Eveleth and Georgia. This also applies to all digital media including internet usage.

MOULTON MUSEUM: COLOR PALLET

This color wheel is based off Nellie Gail Moulton’s painting of the rolling hills in Saddleback Mountain. These colors allude to the connection to the earth (past) and the blue sky (future).

Primary Colors

Green Grass

HEX #A3A467
RGB 163, 164, 103
CMYK 39, 26, 72, 2
PMS C5777

Matte Black

HEX #111820
RGB 17, 24, 32
CMYK 81, 71, 59, 75
PMS CBlack 6

Sky Blue

HEX #b9dbe5

Secondary Colors

Midnight Blue

HEX #003B71
RGB 0, 59, 113
CMYK 100, 78, 32, 21
PMS C541

Warm Earth

HEX #784D28
RGB 120, 77, 40
CMYK 38, 64, 91, 34
PMS C463

Old Paper

HEX #F8F4EA
RGB 248, 244, 234
CMYK 2, 2, 7, 0
PMS C20% of 4545

It is preferred that the chosen PMS, or “spot” color versions are used to achieve these primary hues. CMYK process mixes may also be substituted for various printing processes. For best results, always match your colors, for files to be printed traditionally, to PMS and/or CMYK color equivalents. For web and other multimedia applications, please refer to the RGB specifications.

Photography

Never black and white. If there is a limited pallet it is in sepia. Reminding the veiwer of another time with soft or saturated colors. Always using a filter, unless it is a picture of artwork. Always let the art speak for itself.

Brand Collateral

About

Moulton Museum works to keep the history of Orange County and its ranching era alive. The foundation actively archives, restores, and preserves Orange County historical artifacts.