Moulton Museum
Core Branding Book
WHO IS MOULTON MUSEUM
MOULTON MUSEUM MISSION
We archive, exhibit, educate, and create dynamic events to encourage visitorship to the museum with our partners.
MOULTON MUSEUM VISION
Logo
Moulton Museum logo was influenced by livestock brandmarks that were used on the ranch. Today, the double M design is used for our institution.
The Primary Logo should be used at all times when able.
It must always be straight and never tilted.
The signature should be allowed a clean and visual separation from all other elements. Twenty percent (20%) of the height of the Moulton Museum logotype serves as a measurement for minimum clear space around the entire signature. This space indicated for the signature, should be flat in color (preferably black when signature is fullcolor, as shown here) and unpatterned, clear of type or any other elements. With or without tagline the same black space should apply.
Typography
Moulton Museum is aware of the need for global consistency in copy in both internal and external publications. There is a defined hierachy and usage of typefaces. Use our two standard fonts for digital design and printed materials.
Header Font
Body Font
Memphis
All company copy (e-mails, letters, postcards, etc.) should be presented in Eveleth and Georgia. This also applies to all digital media including internet usage.
MOULTON MUSEUM: COLOR PALLET
This color wheel is based off Nellie Gail Moulton’s painting of the rolling hills in Saddleback Mountain. These colors allude to the connection to the earth (past) and the blue sky (future).
Primary Colors
Green Grass
HEX #A3A467
RGB 163, 164, 103
CMYK 39, 26, 72, 2
PMS C5777
Matte Black
HEX #111820
RGB 17, 24, 32
CMYK 81, 71, 59, 75
PMS CBlack 6
Sky Blue
HEX #b9dbe5
Secondary Colors
Midnight Blue
HEX #003B71
RGB 0, 59, 113
CMYK 100, 78, 32, 21
PMS C541
Warm Earth
HEX #784D28
RGB 120, 77, 40
CMYK 38, 64, 91, 34
PMS C463
Old Paper
HEX #F8F4EA
RGB 248, 244, 234
CMYK 2, 2, 7, 0
PMS C20% of 4545
It is preferred that the chosen PMS, or “spot” color versions are used to achieve these primary hues. CMYK process mixes may also be substituted for various printing processes. For best results, always match your colors, for files to be printed traditionally, to PMS and/or CMYK color equivalents. For web and other multimedia applications, please refer to the RGB specifications.
Photography & Paintings
Reminding the viewer of another time with soft or saturated colors. We always using a filter like a sepia tone, unless it is a picture of artwork. Always let the art speak for itself with natural colors.
About
Moulton Museum works to keep the history of Orange County and its ranching era alive. The foundation actively archives, restores, and preserves Orange County historical artifacts.
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