Core Branding Book
WHO IS MOULTON MUSEUM
MOULTON MUSEUM MISSION
We archive, exhibit, educate, and create dynamic events to encourage visitorship to the museum with our partners.
MOULTON MUSEUM VISION
Moulton Museum logo was influenced by livestock brandmarks that were used on the ranch. Today, the double M design is used for our institution.
The Primary Logo should be used at all times when able.
It must always be straight and never tilted.
The signature should be allowed a clean and visual separation from all other elements. Twenty percent (20%) of the height of the Moulton Museum logotype serves as a measurement for minimum clear space around the entire signature. This space indicated for the signature, should be flat in color (preferably black when signature is fullcolor, as shown here) and unpatterned, clear of type or any other elements. With or without tagline the same black space should apply.
Moulton Museum is aware of the need for global consistency in copy in both internal and external publications. There is a defined hierachy and usage of typefaces. Use our two standard fonts for digital design and printed materials.
All company copy (e-mails, letters, postcards, etc.) should be presented in Eveleth and Georgia. This also applies to all digital media including internet usage.
MOULTON MUSEUM: COLOR PALLET
This color wheel is based off Nellie Gail Moulton’s painting of the rolling hills in Saddleback Mountain. These colors allude to the connection to the earth (past) and the blue sky (future).
RGB 163, 164, 103
CMYK 39, 26, 72, 2
RGB 17, 24, 32
CMYK 81, 71, 59, 75
PMS CBlack 6
RGB 0, 59, 113
CMYK 100, 78, 32, 21
RGB 120, 77, 40
CMYK 38, 64, 91, 34
RGB 248, 244, 234
CMYK 2, 2, 7, 0
PMS C20% of 4545
It is preferred that the chosen PMS, or “spot” color versions are used to achieve these primary hues. CMYK process mixes may also be substituted for various printing processes. For best results, always match your colors, for files to be printed traditionally, to PMS and/or CMYK color equivalents. For web and other multimedia applications, please refer to the RGB specifications.
Photography & Paintings
Reminding the viewer of another time with soft or saturated colors. We always using a filter like a sepia tone, unless it is a picture of artwork. Always let the art speak for itself with natural colors.
Moulton Museum works to keep the history of Orange County and its ranching era alive. The foundation actively archives, restores, and preserves Orange County historical artifacts.