Brand Lense

The Storyteller

The Moulton Museum, along with its sub-brands, gracefully connects individuals to the collective human journey through stories that evoke profound emotions, establish trust, and facilitate the exploration of complex subjects. By fostering a sense of pride, belonging, and admiration for the region’s rich history, the museum cultivates an atmosphere of learning, respect, inclusivity, celebration, and appreciation for all who engage with it.

Logos

Primary Logo

Circle Logo

Icon

Wordmarks

Brand Colors

Please use the green and pink version of our logo when possible with the colour values given below. They are our favorites! Our symbol can be used as a thumbnail / favicon only and as a full logo.

Color Proportions

Primary Colors

Secondary Colors

MM Blue

MM Blue

MM Lite Blue

MM White

Typography

Fonts and Typeface.

H1

Heading 1 - EVELETH - 48px - bold

H2

Heading 2 - Memphis - 45px - Bold

H3

Heading 3 - Eveleth - 35px - Bold/Italic

H4

Heading 4 - Eveleth - 25px - Regular

H5
Heading 5 - Eveleth - 24px - Regular
H6
Heading 6 - Eveleth - 24px - Regular

p

Paragraph - Eveleth - 20px - Regular

Do's & Don'ts

Below is an example of how typography should be used to create a proper visual hierarchy in website format. 

Wordmarks

Typography

Correct Tracking - 10

ABCDEFGHIJKLMNOPQRSTUVQXYZ

Not enough character space

ABCDEFGHIJKLMNOPQRSTUVQXYZ

Too much character space

ABCDEFGHIJKLMNOPQRSTUVQXYZ

Button Styling

Below is an example of how typography should be used to create a proper visual hierarchy in website format. 

Brand in Action

Below is an example of how typography should be used to create a proper visual hierarchy in website format.